On the TV game show “Jeopardy” a contestant who was a teacher was asked by the host Alex Trebeck whether there was a particular student he was especially proud of. He replied that he had many unique students. Sorry teach! Unique means “the only one”. He could have said many “outstanding ” or “remarkable” students instead. That is also why you cannot be “more unique” or “the most unique”.
On PBS during the fund-raising pledge break one host said: “KQED thanks our viewers.” That too is an offense against the English language. “Our” can only be paired with “we”. What should he have said? “KQED thanks its viewers” or “We at KQED thank our viewers.”
How about redundant expressions or the habit of using two or more words when one would suffice.We constantly hear: “I thought to myself.” Advertisers offer “free gifts”. People “gather together” for “advanced planning” or “alternate choices” People seem to like to make assurances doubly sure so they hit you with too many words These are also called pleonasms.
Many expressions have become tiresome from repetition:
“Think outside the box.” “Kick the can down the road.”
One particularly annoying phrase that our President, who is otherwise an effective speaker, uses a little too often is “Boots on the ground.” (Where else would you find boots?)
He also has the unfortunate habit of calling people “folks”.
Sometimes it is totally inappropriate. Jihadists are not “folks.” They are vicious individuals.
Why is it so important to speak correctly? Can’t people express themselves the way they would like to? Well, no. When we become sloppy in our speech we lose precision and clarity and the ability to communicate effectively. Fuzzy language is like a badly sharpened pencil or a badly cooked meal.
During World War II, Hitler’s steady advance left England standing alone and defenseless amidst relentless bombings. Churchill’s eloquence gave people support and the courage to go on. His words resonated, comforted and inspired, and people clung to them. They were what kept them going until American help came. This was a turning point in history and words made the difference.